Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Honda previews its first electric SUV arriving in 2024 with estimated range

    October 1, 2023

    Tata Motors charges up Nepal with the game-changing Ace EV

    October 1, 2023

    NueGo and Fukrey 3 movie team up to drive change with electric AC buses, setting new standards for sustainable transport

    October 1, 2023
    Facebook Twitter Instagram
    Trending
    • Honda previews its first electric SUV arriving in 2024 with estimated range
    • Tata Motors charges up Nepal with the game-changing Ace EV
    • NueGo and Fukrey 3 movie team up to drive change with electric AC buses, setting new standards for sustainable transport
    • Infinix Big Billion Days Extravaganza – Exclusive Deals with the Zero Hour Special on 30th Sep at 7 pm
    • BSH Home Appliances Redefines Fabric Care with the Launch of New All Round Care Front Load Washing Machines
    • HAMMER introduces AI Voice Commands in the new Actice 3.0 Smartwatch
    • North Eastern Council in collaboration with TSSC launches ‘5G Experience Centre’ in Guwahati
    • Woodman launches Innovative X9 Lag-Free Navigation Android Stere
    Facebook Twitter Instagram LinkedIn YouTube
    Mobility IndiaMobility India
    • News
    • Interview
      • Channel Focus
      • Retail Focus
    • Reviews
      • Product Featured
      • Hot Product
    • Featured
      • Top Stories
      • Event
      • Report
    • Gadgets
      • Smartphones
      • Imaging/Camera
      • Laptops
      • TV
      • Audio
      • Apps
    • E Mobility
      • EV
      • Auto
    • Gaming
    • Home Appliance
    • Make In India
    Mobility IndiaMobility India
    Home»Interview»“JIVI plans to launch and, also export, a wide range of Make in India mobile phones in 2018”
    Interview

    “JIVI plans to launch and, also export, a wide range of Make in India mobile phones in 2018”

    MOBILITY INDIABy MOBILITY INDIAApril 2, 2018No Comments4 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    JIVI Mobiles, the in-house brand of Magicon Impex Pvt Ltd, was launched in 2011 with an objective to offer ‘Rich on Features, Value for Money’ mobile phones to the Indian users. With its own setups in China and Hongkong, the Product Range of JIVI Mobiles is relentlessly catering every segment of the population; starting with the entry level bar phones with FM to high-end 4G Android-based smart phones. In 2016, Jivi started its own manufacturing unit in India to produce world class mobile handsets and has expanded its Made in India policy.

    In an interaction with Mobility magazine,  Mr. Pankaj Anand, CEO, JIVI Mobiles  comments, “So far we provided smartphones below Rs 6000 range. After Mar 2018, we will be focusing on low-end and mid-range smartphones up to Rs 10K. These phones will have 18 X 9 displays and come several models including 1 plus 8GB, 2 plus 16GB, 3 plus 32GB, RAM and storage options and with Android lighter versions, etc. We are working with several telecom operators to have more bundles and packs. Our forthcoming feature phones will have Volte features as some operators like Reliance Jio are offering very good packages. Now consumers want faster features phones, for example, now with Jio in just Rs 49, the user can do many things. So, the next shift will be from 2G feature phones to 4G Volte feature phones. Of course, our new models with will be costlier than the current market handsets, as we are going to offer many more features, but they will be value-for-money.”

    Jivi Mobiles employs the latest technology for R&D, manufacturing, product testing and supply. While the sourcing team ensures the best-in-class products and accessories, the technical team ensures the best-of-quality parameters with all the statutory compliances adhered to. JIVI believes strongly in customer satisfaction, which is being taken care by a vast network of service centers in different corners of the country.

    Pankaj adds, “Currently, Indian feature phones market is 11 millions and we have a share of 5% and after adding new Volte feature phones, we hope to take this share to over 10%. Our new smart phones range will have good cams, better memory and aesthetic designs giving good value-for-money to the users. The mobile phone industry has always been challenging but the market is huge, so we see a lot of opportunity. We are a 14 year-old company with pan-India presence and people have trust in our brand. Presently, we are strong in the rural market. We are getting good response from semi-urban and urban areas for smartphones, exceeding our current production capacity, so we want to increase our production capabilities this year. We already have 8 production lines in Delhi for feature phones and we will have a plant in Lonavla for smart phones by July 2018.”

     Jivi, with a network of more than 550 service centers, assures to provide prompt and quality services and top-class support with the help of dedicated team of executives. With over 20 branch offices, 50,000 retail partners and 500 distributors, JIVI Mobiles has a strong presence across India. Besides making a mark in India, JIVI has already started exporting to countries like Nepal, Middle-east and African countries with plans to expand further.

    Talking about Make in India and export promotion, Pankaj shares, “We have already started manufacturing in India. Further, the India government is encouraging exports through incentives for exports—we are already exporting to Nepal and have an office in middle-east from where will export to middle-east and African countries and before the end of 2018, we will start exports to Bangladesh. For 10K range smart phones, we are tying up mediatek, spreadtrum, snapdragon, etc.  Our 4G Volte smart phone has finger sensor and normal keypad along with touch screen. Ours is the first 4G Volte smartphone with a normal keypad and a touch keypad and the also cheapest smart phone with a finger sensor. Coming to feature phones, people will shift more and more to Volte handsets. In 2018, we will be coming with a wide range of phones that will available offline and online. Our devices are already available with over 50 thousands outlets and by the end of 2018, they will be available at over 1 lac outlets. We are launching a touch-and-type promotion campaign. We also have both ATL and BTL promotion strategies in our plans.”

    4G Android phone features phones Jivi Mobiles made in india Pankaj Anand Reliance Jio
    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
    MOBILITY INDIA
    • Website

    MOBILITY INDIA Bureau: If you have an interesting article/experience/case study related to the ICT industry to share, please send us at editors@roymediative.com

    Related Posts

    Air Voice India to launch Electric Cycle and Charging Stations by March 2024, Exceed 2000 distributors & Attain 170 Stores

    September 28, 2023

    Sonilex Car Accessories to be the leader in Car Accessories by zeroing on specific opportunities – Focus on Car Music System

    September 27, 2023

    Story of Avneet – The Man behind SPPL- Bolstered by Manufacturing in India, Plans to Foray into International Markets

    September 25, 2023

    Comments are closed.

    YXL
    Top Stories
    Cover Story

    TWS Market – Affordability & Appealing Aesthetics attribute to unparalleled performance

    By MOBILITY INDIASeptember 21, 20230

    Follow @mobilitymag Convenient and hassle-free way to listen to music TWS stands for True Wireless…

    Cover Story

    Sleek & Stylish Chargers to Energize Your Devices in No Time – Instant Fast Chargers that can fuel the devices

    By MOBILITY INDIASeptember 1, 20230

    Follow @mobilitymag A mobile charger is a portable charger that allows users to restore power…

    News

    Best Mobile Phones below 30K

    By MOBILITY INDIAJuly 5, 20230

    There are too many options available to the consumers when it comes to mobiles under…

    News

    First Made-In-India Chip To Be Rolled Out By December 2024: Minister

    By MOBILITY INDIAJune 27, 20230

    First Made-in-India chips are expected to be rolled out by December 2024, Union Minister for…

    News

    Power banks – the IdealOption, to fuel your devices while on the Go

    By MOBILITY INDIAJune 18, 20230

    Power banks are portable chargers, which are equipped with a circuit to control the power…

    About US
    Mobility-logo

    A-23, 1st Floor Okhla Industrial Area, Phase-1, New Delhi-110020 (India)

    Telephone: 011-41602841, 011-40536384 -87

    Mob No. : 09811346846, 09625243429, 08287406709

    Regd.Off.: 38-B/56 Block, C. R. Park, New Delhi-110019.

    My Story

    Retail jobs in India down 12 percent amid record festive sales

    By MOBILITY INDIAOctober 8, 20220

    Femina Miss India world, Ms. Sini Shetty visited U&i booth at Big 7 Expo

    By MOBILITY INDIAAugust 30, 20220
    1 2 3 Next

    Make In India Mobility Magazine September 2023

    By MOBILITY INDIASeptember 20, 20230

    Mobility Magazine September 2023

    By MOBILITY INDIASeptember 20, 20230

    Make In India Magazine August 2023

    By MOBILITY INDIAAugust 19, 20230

    Mobility Magazine August 2023

    By MOBILITY INDIAAugust 19, 20230
    Facebook Twitter Instagram LinkedIn YouTube
    • Home
    • Contact
    • About Us
    © 2023 Mobility India. Designed by Roy Mediative.

    Type above and press Enter to search. Press Esc to cancel.