The Santok group inherits 22 years of design and manufacturing experience in the telecom and technology sectors. The brand is global and dedicated to delivering a product range that is at the forefront of innovation and style. In India, we operate through Beetel Teletech limited, a Brightstar company. They are our National distributors. Furthermore we are present across several retail stores namely Reliance retail, Airtel stores, Spice hotspot , The Mobile Store , Big C Mobiles , Lot Mobiles , Sangeetha Mobiles , Bajaj Electronics , BNew , Snapdeal , Flipkart , Amazon etc. With Several more tie ups in pipeline.
What are the future plans for products and partnerships?
For over two decades, STK has grown dramatically and one of Europe’s leading mobile accessory suppliers and accessory solutions providers. In India we plan to establish the same league further by widening our product range locally and further understanding the needs of the Indian consumer in order to deliver the most innovative mobile accessories in the market place today.
How many products Santok is planning to launch in India in 2015?
We will launch more than 15 new products in India this year.
What all specific categories they feel has a great potential in India?
We have discovered that the Indian market is potentially witnessing growth in the following mobile accessory products; Power Banks, due to the increase in Smartphone users, Active Sports Accessories, that have gained huge traction in recent months; and lastly Audio. Audio is on the rise with music being the fuel that drives the youth of today.
What new tech innovation they will be bringing in this market segment?
It is now the fashion trends that infuse the technology market. With this in mind and inspired by Andy Warhol’s pop-art creativity, we have some new innovations in pipeline including; Waterproof & Dustproof Power Banks, Sports Cameras, Unique Bluetooth Speakers, Pocket Sized Selfie Sticks and more. For Santok, innovation, fashion and style will act as the key player and differentiator among other brands.
How many products they launched in MWC 2015 and planning to bring in India?
MWC has been more than just a platform for the Mobile World. It also acts as stage for global technology trends and innovation. This year at MWC, we launched 17 new SKU’s and are planning to launch all 17 SKU’s in India this year.